Adobe Target uses quantitative methods to capture usage behavior. We do not collect or process the full IP address or any data that could identify an individual person. Adobe uses "session cookies" and "permanent cookies." The former are only temporarily stored for the duration of your use of our website. The "permanent cookies" are used to record information about visitors who repeatedly access our website.

We use Adobe Target for the purpose of personalization only after your prior consent. You can give your consent in our Consent Management System either during your first visit to the portal via the consent banner or at any time in the cookie settings, which can be called up via a link at the end of each page of the portal, and you can adjust or revoke your consent with effect for the future.

You can access the Adobe Target data protection information here.

When you visit our websites, Bizo stores a bizographic (business demographic cookie) on your browser. This cookie does not contain any personally identifiable information. It identifies your professional bizographic data and enables Bizo advertisers to display professionally relevant advertisements on our pages. To learn more about Bizo targeted advertisements, visit this website. If you would like to opt out of targeted Bizo advertising, please visit the Bizo opt-out page.

We use the DoubleClick Floodlight service, an online advertising program from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).

Google Floodlight allows us to track and document the actions of users who visit our online service after they have seen or clicked on one of our ads. For this purpose, so-called floodlight tags or visitor pixels and cookies are set on our online service (so-called DoubleClick cookie). We use Google Floodlight to determine the efficiency of our online campaigns in terms of sales and user activity on our online service. These cookies and tags do not contain any personal data and are therefore not used for personal identification.

For more information about Google Floodlight and Google's privacy policy, please visit: http://www.google.com/privacy/ads/.

You can install a plug-in to object to the analysis of the data described above with effect for the future. The plug-in is available for downloading at https://www.google.com/settings/u/0/ads/plugin?hl=en.
 

We use the Facebook "Customer Audience" and "Facebook Pixel" services on our websites to optimise our advertising offers, provided that you have granted an appropriate consent.
More information about these Facebook services and the privacy policy of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") can be obtained by clicking on the link https://www.facebook.com/privacy/explanation.
If you use a Facebook user account, the Facebook pixel on our web pages can recognize this by the Facebook cookie which is used to transmit the collected usage data to Facebook for analysis and marketing purposes. Under certain circumstances, the Facebook Pixel may enable tracking on many other websites. You can check and/or deactivate this data collection and the additional processing and use of the data by Facebook directly on Facebook. With Facebook Pixel, the following data is transmitted to Facebook:

• HTTP header information (including IP address, web browser information, web page location, document, web page URL, web browser user agent, and date and time of use)
• Pixel-specific data: this includes the Pixel ID and Facebook cookie data including your Facebook ID (this data is used to associate events with a specific Facebook ad account and associate them with a Facebook user)
• Additional information about your visit to our web pages as well as standard and user-defined data events.
  • Orders placed (sales transactions)
  • Completed registrations and trial subscriptions
  • Products searched for, product information downloads

The above data processing only applies to users who have a Facebook account or have accessed a Facebook partner page (which set a cookie). Playing advertising on Facebook (partner) pages using the "Customer Audience" service does not concern users who are not members of Facebook. If the Facebook ID contained in a Facebook cookie can be assigned to a Facebook user, then Facebook will assign this user to a target group ("Custom Audience") according to the rules we have defined, provided that the rules are relevant. We use the information thus obtained for the presentation of advertisements on Facebook (partner) pages or other websites. If you wish to object to the use of Facebook Pixel, you can set an opt-out cookie on Facebook or disable JavaScript in your browser. For additional information and configuration options for protecting your privacy with regard to advertising purposes, please refer to Facebook's privacy policy, which can be found amongst other locations at https://www.facebook.com/ads/website_custom_audiences .

This website makes partial use of Google Analytics, a web analysis service from Google Inc., headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). For this purpose, Google Analytics uses cookies, i.e. text files that are saved on your computer and enable you to analyze your website. As a rule, the information about your use of this website obtained by the cookie is transmitted to a Google server in the USA, where it is saved. However, your IP address will be shortened by Google if IP anonymization is activated on the website. This applies within the EU member states or in other signatory states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities, and to provide the website operator with other services relating to website use and Internet use. Google will not merge other data with the IP address transmitted by your browser within the scope of Google Analytics. You can prevent the saving of cookies by setting your browser software accordingly. However, if you choose to do so, please note that you might not be able to utilize all the functions of the ZEISS website in question to their full extent. In addition, you may prevent Google's capture and processing of the data generated by the cookie related to your use of the website (including your IP address) by downloading and installing a browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

The Terms and Conditions of Use and Data Protection Notice can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies.

Google has added the code "anonymizeIp" to this web page to enable IP addresses to be collected in an anonymized form.

We use the remarketing and Google AdWords function of Google Inc. on our websites. ("Google"). This function is used to present website visitors with advertisements related to their interests within the Google advertising network. On these sites, the user may be presented with advertising related to content that he or she viewed previously on other websites which employ the Google remarketing feature. According to Google, it does not collect personal information during this process. If you do not want Google to use the remarketing feature, this can normally be deactivated by changing the settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-related advertising via the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp. For more information about Google remarketing and Google's privacy policy, please visit: http://www.google.com/privacy/ads.

If you have reached our website via a Google advertisement, Google AdWords may sometimes save a cookie on your computer. This cannot trace back to you as a person. The information collected with the help of this so-called "conversion cookie" is used to generate statistics on our conversion rate. This implies that we can know how many users visit our websites through a Google ad and, if applicable, purchase a product. If you want to avoid the tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the relevant domain: Google AdWords: googleadservices.com

We sometimes use the Google Analytics function "Google Signals" to configure your user experience so that it is equally optimal on all terminals.

We use Hotjar, a piece of analysis software from Hotjar Ltd., on our website in order to improve our understanding of our users' needs and to optimize the offering on this website, provided you gave your consent to this. Hotjar enables us to measure and evaluate the usage behaviour (clicks, mouse movements, scrolling heights, etc.) on our website. The information on your visit to our website which the tracking code and cookies generate in the process is transferred to the Hotjar server in Ireland and saved there. 

The following information may be displayed by your device and your browser:

• The IP address of your device (gathered and saved in an anonymized form)
• Your email address, including your given name and family name, if you provided us with this information via our website.
• Screen size of your device
• Device type and browser information
• Geographical location (country only)
• Preferred language version of our website
• Protocol information

The following data is automatically generated by our server if Hotjar is used:

• Referring domain
• Web pages visited
• Geographical location (country only)
• Preferred language version of our website
• Date and time of when you accessed our website

Hotjar uses this information to evaluate your visit to our website and generate reports on its use as well as to evaluate other services related to the website use and on-line evaluation of the website.

Hotjar also uses services of external companies such as Google Analytics and Optimizely to provide the service. These external companies may save information which your browser sends within the scope of the website visit, such as cookies or IP requests. For further information on the archiving and use of your data by Google Analytics and Optimizely, please see their data privacy statements.

The cookies which Hotjar uses can have different lengths of "service life". Some last for up to 365 days, others are only valid during the actual visit.

You can prevent Hotjar from collecting the data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.

We use the conversion tracking technology and retargeting feature of LinkedIn Corporation on our website. This technology allows visitors to this website to play personalized ads on LinkedIn. It is also possible to create anonymous reports on ad performance and website interaction information. To do this, the LinkedIn Insight tag is included on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. Please see LinkedIn's privacy policy at www.linkedin.com/legal/privacy-policy for more information on data collection and use, and the choices and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate data collection at any time at the following link: https://www.linkedin.com/psettings/enhanced-advertising.

We use the visitor action pixel of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter") on our website, provided you gave your consent to this. This helps us to track the actions of users after they have seen or clicked a Twitter advertisement. We can then determine the effectiveness of Twitter advertisements for statistical and market research purposes. The data captured in this way is anonymous to us - meaning that we do not see the personal data of individual users. This data is however saved and processed by Twitter, about which we inform you in line with the knowledge available to us. Twitter may link this data with your Twitter account and also use it for its own marketing purposes in accordance with Twitter's data protection policy https://twitter.com/privacy You may enable Twitter and its partners to place advertisements on and outside of Twitter. A cookie may additionally be saved on your computer for these purposes. 

More detailed information on conversion tracking and data protection settings for customized adverts can be found at https://support.twitter.com/articles/20171528#.

By using Twitter and the "re-tweet" function, the websites you have visited are linked with your Twitter account and disclosed to other users. Data is also transferred to Twitter in the process. Please note that, as providers of the webpage, we do not obtain any knowledge of the content of the transferred data or its use by Twitter. Further information in this regard is available in Twitter's data privacy statement at https://twitter.com/privacy.

You may change your data protection settings on Twitter under the account settings at http://twitter.com/account/settings
. This consent may only be granted by users who are over 16 years old. If you are younger, please ask your parent or guardian for advice.  

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target advertising or collect analytics on internet users who have already been interested in our offers on our partners' websites. The technology is dependant on cookie-based analysis of user's behavior. This advertisement will only appear through Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

This website uses Taboola's content discovery technology to recommend other online content to you that you may be interested in. To make these recommendations, Taboola collects information about your device and your behaviour on this website (and other partnering websites) using cookies and similar technologies. The technology also makes it possible to show advertisements to users within the Taboola advertising network if the user has been in contact with Taboola's pixel. To learn more, see Taboola's Privacy Policy or click here to opt out.

Adobe Systems Inc.
345 Park Avenue
San Jose
CA 95110-2704 USA

https://www.adobe.com/de/privacy/policy.html

entergon GmbH & Co. KG
Wilhelmstraße 14A
61381 Friedrichsdorf

https://entergon.de/datenschutz

Facebook Ireland Limited
4 Grand Canal Square
Grand Canal Harbour
Dublin 2, Ireland

https://de-de.facebook.com/privacy/explanation
https://www.facebook.com/help/568137493302217

Google Germany GmbH
ABC-Str.19
20354 Hamburg

https://policies.google.com/privacy?hl=de&gl=de
https://privacy.google.com/businesses/processorterms
https://privacy.google.com/businesses/controllerterms

Gotowebinar 
LogmeIn Ireland Limited
Bloodstone Building Block C
70 Sir John Rogerson´s Quay
Dublin 2, Ireland

https://www.logmeininc.com/de/legal/privacy

Hootsuite
5 E 8th Ave,
Vancouver, BC V5T 1R6,
Canada

https://hootsuite.com/de/legal/privacy

Hotjar Ltd.
3 Lyons Range
20 Bisazza Street
Sliema SLM 1640
Malta, Europe

https://www.hotjar.com/legal/policies/privacy

LinkedIn Ireland Unlimited Company
Wilton Place
Dublin 2, Ireland

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

Marketo EMEA Ltd.
CairnHouse
South County Business Park
Leopardstown Road
Dublin 18, Ireland

https://documents.marketo.com/de/legal/datenschutz

Outbrain
39 W 13th Street
New York
NY 10011
USA

Rebrandly Ltd.
31 Westland Square
Dublin 2, Ireland

https://www.rebrandly.com/privacy-policy

Salesforce.com Germany GmbH
Erika-Mann-Str.31
80636 Munich

https://www.salesforce.com/de/company/privacy

Searchmetrics GmbH
Greifswalder Straße 212
10405 Berlin

https://www.searchmetrics.com/de/datenschutz

Siteimprove GmbH
Kurfürstdamm 56
10707 Berlin

https://siteimprove.com/en/privacy

Taboola Europe ltd.
Aldgate House
33 Aldgate High St
London EC3N 1DL
England

TeamViewer GmbH
Jahnstr. 30
73037 Göppingen

https://www.teamviewer.com/de/datenschutzerklaerung

Twitter Inc.
1355 Market Street
Suite 900
San Francisco CA 94103

https://twitter.com/de/privacy

Wistia Inc.
17 Tudor Street
Cambridge, Massachusetts, 02139 USA

https://wistia.com/privacy